Earned media — a journalist decides
Your raise, covered as news
We pitch your funding round to TechCrunch, Forbes and Inc. as a story a journalist writes — not a placement you buy. Paid upfront, refunded in full if we do not land it.
What you get
- Story development and the angle that makes a raise newsworthy
- Exclusive offered to a named reporter before the wire
- Embargo management and timing against your close date
- Founder prep for the interview
- Pitched to TechCrunch, Forbes and Inc.
What we cannot promise
- A journalist decides whether to run it. Nobody can guarantee that.
- We do not control the headline, the framing, or what else they put in it.
- Your round needs to be closed or closing, with a named lead.
You will notice TechCrunch is also $4,000 in our catalogue. These are not the same thing.
The $4,000 one is a placement you buy. It runs under a contributor byline, it is scheduled, and it is certain. Good for a product launch or a visa file.
This is a news story a reporter writes about your round. It carries their byline, it appears in the news feed, and it is the version investors and journalists treat as real. Nobody can guarantee it — which is why you get your money back if it does not land.